McClain Marketing Group Teams With Androscoggin Bank for Re-branding Initiative
PORTLAND, Maine—Nov. 1, 2007—As selected agency of record, McClain Marketing Group, a strategic marketing solutions firm headquartered in Portland, today announced it is assisting Androscoggin Bank in its re-branding initiative with the campaign recently rolled out in September 2007 and continuing through 2008.
The initial component of the re-branding included The Name Game® contest with prizes awarded for guessing famous inventors in Maine ending with revealing Androscoggin Bank as one of these innovators. The contest generated a tremendous buzz throughout the state and received thousands of entries. A grand prizewinner of a 2007 Harley Davidson was announced at the end of September.
Going forward, the integrated marketing campaign will include 14 unique custom-designed ATM kiosks for each branch, new brochures and collateral, print, radio and television advertisements as well as other components that create awareness around the new brand.
“Androscoggin Bank is leading the industry in banking innovation and we are excited to be a part in bringing inventive products and services to communities throughout the state through a fun and experiential way” said Sue-Ellen McClain, principal, McClain Marketing Group.