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Portland, Maine Physicians Group Partners with McClain for Name/Brand Creation

Coastal Emergency Physician Group (CEP) of Brunswick, Maine, has chosen McClain Marketing + Interactive to rename and rebrand the entity. McClain has created a new brand and messaging for BlueWater Emergency Partners. The change of name reflects the business strategy of offering integrated emergency department services that help to increase efficiencies throughout the entire hospital. "That CEP was taking a 'Blue Ocean' strategy approach of value and innovation led to the new name of the partnership,” explains Sue-Ellen McClain.

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