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70 Center Street Portland, ME 04101 PH. (207) 761-8372 |
27 West 24th Street New York, NY 10010 PH. (212) 228-2077 |
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70 Center Street Portland, ME 04101 PH. (207) 761-8372 |
27 West 24th Street New York, NY 10010 PH. (212) 228-2077 |
Knowing there is a strong market for personalized service and customized solutions for a family’s financial investment needs, McClain worked with R. M. Davis to create the campaign, “The R. M. Davis Experience.” We linked key attributes of the firm’s renowned service with benefit-oriented phrases designed to resonate and create a connection with potential clients and generate top-of-mind awareness. Using prime real estate to connect with the community through positive messaging, this concept was applied to a series of attention-getting posters placed in a highly visible corner window in the firm’s iconic H. H. Hay building in Portland. The posters rotate monthly in the high traffic environment, keeping messages fresh throughout the year.