McClain Wins a Telly for Ad Campaign
McClain Marketing Group is pleased to announce that it earned industry accolades by receiving a Telly Award at the 29th Annual International Telly Awards for the development and execution of the Androscoggin Bank Re-branding Innovation Campaign.
This Campaign Contains 3 TV Spots. Click On Pictures to View TV Spot
 |
 |
 |
Creative Concept
The creative concept behind the campaign was to position Androscoggin Bank as a pioneer in the financial services industry in Maine.
Execution
Using a computer generated desktop scene as the backdrop, McClain placed items on it that moved in one direction and then suddenly moved in an unexpected way illustrating that Androscoggin Bank is a solution-based, forward thinking business that can help move its customer in a new, positive financial direction.
The first ad manipulates Newton's Cradle, an iconic devise with a well-known manner of movement, to swing in a different direction illustrating the point that Androscoggin Bank can think in a different direction and develop financial solutions based on consumers needs.
The second ad in the series showcases the advancements in technology with the shift of a record player into a digital player. This ad emphasizes that the Bank is on the forefront of technology and implements cutting-edge and revolutionary methods to ensure the most efficient and secure financial transactions for its customers.
The final ad takes a traditional children's toy, a top, reverses its spin and morphs it into a more modern version. This ad exemplifies the Bank's new, more modern logo and outward appearance within the communities it serves.
Results
When run in conjunction with one another as book ends, the :15 second ad series resonated with viewers and helped increase awareness and preference for Androscoggin Bank.
About the Telly Awards
Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional and cable TV commercials and programs as well as the finest video and film productions. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world. The Telly Awards is a widely known and highly respected national and international competition and receives over 14,000 entries annually from all 50 states and many foreign countries.
For more information, please visit www.tellyawards.com