We believe that this process, together with our creative thinking and understanding of the brand, enables us to assist our clients in successfully communicating product and service attributes with a direct approach that compels customers to respond.
Our strategic process includes six steps:
| E1 Establish | Identify objectives and set goals |
| E2 Explore | Discover key influencing factors and trends, analyze current situation and probe competitive, economic and demographic considerations |
| E3 Employ | Incorporate strategic thinking to determine target, apply key benefits and attributes and integrate brand positioning and personality |
| E4 Engage | Develop ideas and creative concepts and consider vehicles of communication |
| E5 Execute | Implement creative campaign, tactics and deliverables; message testing |
| E6 Evaluate | Measure reach, effectiveness and results; refine message design and/or delivery |
75 Washington Avenue • Portland, Maine 04101 • 207.761.8372