Research & Consumer Behavior
To make the right decisions, you need the answers that come from asking the right questions. For businesses and organizations that want to ensure the quality of information upon which they base their most critical decisions, McClain provides the expertise, direction and support to obtain those answers.
Whether it's awareness, image and branding studies, satisfaction and loyalty surveys, identifying new product markets, testing and pricing analysis, market feasibility, competitive intelligence or market segmentation, we offer highly customized marketing research and in-depth analysis services.
We provide marketing research solutions with a full suite of state-of-the-art, quantitative and qualitative techniques custom-designed to provide the information needed to make effective strategic, marketing, and operational decisions. We employ a variety of methodologies to collect, analyze and present actionable information including telephone surveys, intercept and in-depth interviews, e-mail and web surveys through our McClain Survey tool, focus groups, direct mail response, and community forums.
With our unique approach, McClain adds value at every step along the way by knowing who to target, what questions to ask, how to deliver the actionable information that drives effective decision making, and how to interpret and evaluate the results. By incorporating the most established methodology, best practices, extensive experience and our high ethical standards, we are able to achieve the optimum results for our clients.