When it comes to information, education and persuasion—the basics of public relations—we are skilled at using both traditional and non-traditional methods managing our client’s brand assets and maximizing unique opportunities—on a regional, national and even a global basis.
Our team is known for its strategic, goal-oriented approach to public relations initiatives designed to communicate key messages about a company, brand, product or issue to targeted audiences spanning newspaper, magazine, television, radio and web media. We work proactively in partnership with our clients to identify target constituents, evaluate and pursue communications channels, define the strategy and refine messages. Through our integrated approach, we’re able to develop PR programs and materials that stay on strategy and enhance our client’s visibility with consumers at every point of contact.
Whether it’s pitching a story to a journalist, offering an opinion on an issue for a breaking story, or utilizing a video news release to publicize a new product launch, McClain PR can deliver the media and the message. We maintain solid relationships with consumer publications, trades, broadcast outlets and national media. We have strong media relations and publicity skills, provide promotion and special event planning and execution, and offer excellent customer service. We focus on a variety of PR initiatives including new product launches, corporate relations, community outreach, public affairs, crisis communications and media training.