Whether you are looking to revitalize your brand, launch a new product, or enter a new market segment, a well-crafted positioning strategy defines your company or organization’s direction. It differentiates you from your competition.

McClain offers the strategic thinking, experience and industry knowledge to spearhead any positioning endeavor. While branding provides recognition and awareness, it is positioning that creates value. The McClain team of marketing strategists provides actionable solutions based on extensive market and industry research including assessments of your current market environment, evaluation of current trends and consumer behavior as well as parallel and competitor industry analysis. Armed with this information, McClain develops positioning and value proposition criteria for short- and long-term marketing strategies.

A positioning statement is developed that answers questions such as who you are, what business you're in, what audience do you serve, what's needed by the market you serve, against whom do you compete, what's different about your business, and what unique benefit is derived from your product or services. This articulation defines how our clients are perceived in the marketplace and sets the core message to be delivered in every medium.