PORTLAND, Maine - April 3, 2008           
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McClain Marketing Group, a strategic marketing solutions firm, today announced that it was selected as agency of record for KIC Products, the industry leader in the manufacturing of cleaning cards. McClain is collaborating with KIC Products on all efforts going forward and will provide strategic consultation, traditional public relations services in print, broadcast and online media, and related services in emerging media. McClain will develop and implement public relations programs to promote KIC Products’ current line of cleaning cards as well as its growing line of new products.

“McClain is thrilled to have been selected by KIC Products as its public relations agency,” said Sue-Ellen McClain, president, McClain Marketing Group. “KIC Products has a solid reputation and excellent track record across the industries it serves. We look forward to creating a broader awareness of the company and its products."

“We chose McClain Marketing Group as our agency based on their strategic insight, experience in both consumer and B2B public relations, and proven track record," said Peter Klein, president and CEO, KIC Products. "McClain clearly understands the mission and vision of KIC Products and has demonstrated how their mix of strategic thinking, creativity and tight execution will deliver efficient programs with effective results, further positioning KIC Products as an industry leader.”

About KIC Products
Founded more than 25 years ago, KIC Products, based in Auburn, Maine, manufactures cleaning cards that implement the latest in technology to custom engineer products to clean highly sensitive and technical equipment. Products include Waffletechnology™ products for magnetic card readers, bill acceptors, optical readers, smart card readers, thermal printers, ID card printers, ATMs and point of sale (POS) thermal credit and check readers. The company provides products and services that are built on integrity and quality to a diverse marketplace. For more information, please visit kicproducts.com or waffletechnology.com.

About McClain Marketing Group
Founded in 1997, McClain Marketing Group is a leading marketing strategy and creative firm. Innovative thinking, strategic insight, creative ingenuity and solid real-world experience sets the agency apart as a nationally-known strategic marketing firm specializing in building brands, solving tough marketing challenges, and assisting clients to grow their business through highly effective marketing strategy. For more information, please visit mcclainmarketing.com.