The essence of the marketing process is building a brand in the minds of consumers. At McClain, we believe that a successful branding program is based on the concept of singularity—what differentiates your product or service from all the others.

Our branding process begins with data compilation and research—communication audits, market surveys, focus groups—in order to determine your level of awareness, name recognition, public perception and market share. Benchmarks are determined to monitor results at all times.

Our comprehensive identity services include research analysis, strategy development, name selection, logo design, tagline development, consistent messaging, and the production of graphic style guidelines and standards. These elements are then incorporated into all company assets including stationery, brochures, web site, signage and all other marketing initiatives in order to establish a consistent brand image.

Studies show that companies and organizations that invest in their brand image are nearly four times as successful as those who don’t. Why? Because consumers perceive more value from branded products and services and ultimately are willing to pay more. 
At McClain, we are committed to helping our clients’ develop their product or service into a recognized brand.