Sue-Ellen Roper McClain
Sue-Ellen is the principal of the agency, which should come as no surprise, since her name is on the door. As agency founder and entrepreneur, business wizard, mentor extraordinaire, and multi-board member, she leads the team in developing and executing integrated marketing strategies. She is dubbed ‘the chemist’ for her passion of working with the composition of marketing ideas and their properties and reactions—thinking strategically and managing the business while not losing sight of the creative impact.
With regional, national and international experience in marketing communications, she ensures that the agency’s best work is provided in the most efficient manner and exceeds clients’ expectations every day.
From Boston to Bangor to Portland, Sue-Ellen’s background spans over two decades on both the client and the agency side. She began her career in banking as Director of Marketing at United States Trust Company, Boston and Merrill Bank, Bangor. She owned and operated Classic Communications, served as Marketing Director at Martin’s Point Health Care and Pierce Atwood LLP, as well as worked with Fortune 500 clients such as McDonald’s, Nabisco, Lipton, Dr. Scholl’s and Eskimo Pie.
As a Maine small business owner, Sue-Ellen is committed to working with groups whose mission includes showcasing the assets of Maine, enhancing economic development for the state, embracing a global strategy, and protecting and nurturing our resources. She is a member of several national and international organizations including Outdoor Industry Association (OIA), Business for Wilderness (B4W), Leave No Trace (LNT), The Organic Exchange as well as Maine Businesses for Social Responsibility (MEBSR). She also serves on the Board of Trustees for Western Mountains Foundation (Maine Huts & Trails) and Maine Appalachian Trail Land Trust.
Sue-Ellen holds a B.A. in chemistry and psychology from Wheaton College and resides in Falmouth with her family.
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