History, culture & philosophy
Our History
McClain Marketing was never really founded in the traditional sense. There was no ribbon cutting and very little fanfare. Its roots began with Jim Hauptman's successful copy writing business in the early 1990's which he developed into Hauptman & Partners and incorporated the business in 1994 as a full service marketing communications agency. Sue-Ellen McClain, principal, joined H&P in 2000 and acquired the company in 2001, changing the name to McClain Hauptman Marketing Group. The agency officially shortened its name to McClain Marketing Group on the eve of 2004.
Our Culture
At McClain, we strive to work with like-minded firms, companies and associations that feel ready to broaden their thinking about how they market themselves, and create an exciting, integrated approach to harness the full power, and potential, of our expertise. So what does this do for our clients? It makes their communications efforts personally relevant to their target markets.
Our clients value our shared work ethic, goals and aspirations. We choose our clients carefully always looking for the right fit with similar working styles. We value teamwork, honesty, integrity, customer commitment, mutual respect and trust. We are your resource, your partner and your trusted advisor. We strive for 100% client satisfaction at all times.
Our Philosophy
We have one simple goal — to make our client's marketing communications memorable. We think out of the proverbial box. We are good listeners, but know when to speak up. We understand our clients and their markets. We apply a team approach to all accounts—assigning staff based on client needs and corresponding levels of expertise and experience.